Vodafone launches health campaign, Thursday, March 31, 2011, pg 46



Telecommunications company Vodafone Ghana, on Monday launched a health campaign to partner medical superintendents in the regional hospitals to identify and cater for the medical bills of patients who are in need of life-saving medical procedures but cannot afford them.

Known as HealthLine, the initiative also seeks to address the most important health concerns of Ghanaians through a 26-week television and radio programme in partnership with a team of medical experts selected throughout the country.

Among the conditions targeted for the project are fibroid, cervical cancer, maternal mortality, mental health and prostate cancer and impotence, while the team of medical experts will include a paediatrician, a gynaecologist, a general practitioner and a dermatologist.

The television show will be in two parts; the first part will discuss health issues relevant to today’s society, while the second part will track the recovery process of patients treated under the campaign.

The radio show, which will be an interactive one between the doctors and the public, will be broadcast in English and Twi, and will feature specialist doctors who will discuss popular health topics that concern Ghanaians.

The show will also address popular misconceptions, taboos and myths about health in general.
                                                                                                                

Under the project, the general public is expected to text or call 2011 and submit their health issues which would then be packaged into a television and radio programme.

At a media launch of the programme in Accra, the company’s Head of Corporate Communications, Mrs Carmen Bruce-Annan, said “Vodafone wants to make a positive and lasting change in Ghana.”

According to her, the company’s motivation for embarking on the project is to empower Ghanaians with knowledge and information about health issues.

“Let us not forget that 30 per cent of Vodafone Ghana is owned by Ghanaians so we are truly passionate about giving back to society,” she stated.

She said to sustain the programme, the company already had plans in place to launch another programme after the first 26 weeks.

 Mrs Bruce-Annan observed that the campaign would also  help bridge the communication gap between patients and doctors.

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