Blow-Chem joins competition with Bel Aqua, Thursday, November 23, 2011

Blow-Chem, producers of Bel Aqua Mineral Water, has invested $2,300,000 in infrastructure to position the product as bottled water of choice both in terms of competitive pricing and quality.

“Water is essential for life; it is at the core of nutrition and, therefore, health. Bel Aqua Water has developed an outstanding expertise in bottled water. This expertise extends from quality preservation to knowledge on its health benefits to making different formats available that respond to the different hydration needs of consumers,” the company said.

During a visit to the plant, Mr Manoj J. Lakhiani, the Chairman of the company, told the Daily Graphic that  “it took the management of Blow-Chem a year to come out with Bel Aqua because we didn’t want to produce an ordinary bottled water as we know the essence of water to a healthy life; we wanted to be one step ahead in terms of quality, which we have done through teamwork and thorough research.”

In that regard, he said, the company had so far spent over $50,000 on equipment made up of highly sophisticated machines/facilities for its laboratory.

 The company said for  Bel Aqua,  quality could not only rely on the original quality of the water.
“ Throughout the entire production chain, from packaging to the finished product, every step is checked by a battery of tests to guarantee that it [the water] conforms to the highest standards before it is sent off to consumers. Our production plant has its own laboratory, which allows them [the workers] to carry out rigorous tests regularly.”

“According to National Testing Laboratories in the U.S. our source water from Kpong is already extremely good drinking water and requires only few filters but we didn’t want to take any chances and went with an entire 14 stages of treatment,”he said.

The  water is processed through a series of filtration and physical purification treatments and  once it has been purified to meet the required standards, minerals are added to the water to meet the local population’s taste expectations and essential nutrients. Bel Aqua also is an alkaline-based water which is very good for the body. It has also been approved by the Food and Drugs Board (FDB).

Mr Lakhiani assured the public that the Bel Aqua bottled water had been developed with great spirit and devotion to attain  the best of quality water for the Ghanaian market.

He said the company was aware of the competition but stated that there was room in the expanding Ghanaian economy for more business to create wealth and jobs.

Currently, Mr Lakhiani said, the company had employed about 300 people and that more people would be recruited to support the economy.