Advertising Association to ensure compliance with ethic (middle spread)
The Advertising Association of Ghana (AAG) is collaborating with the National Media Commission (NMC) to ensure that advertisers, media houses and media owners comply with ethics and standards in advertising.
The association is also working with the Food and Drugs Board (FDB) to ensure that stakeholders in the advertising industry comply with laws on drugs.
The President of the AAG, Mr Reginald D. Laryea, disclosed this at this year’s annual general meeting of the association in Accra on Thursday.
He said there was the need to ensure that the association's voice was reflected in decisions taken by local authorities because presently, outdoor advertising faced a lot of challenges in the country due to some local government authorities’ lack of consistency in policy direction.
He noted that the outdoor sector alone contributed more than GH¢976,000 to the Accra Metropolitan Assembly (AMA) and the Tema Metropolitan Assembly (TMA) as of October, 2009.
He urged the assemblies to see the outdoor advertisers as useful stakeholders and collaborators in the advertising industry who paid taxes, created employment and contributed to the general development and beautification of the cities, rather than regarding the industry as one to be exploited.
The occasion also saw the election of Mrs Norkor Duah of Lowe Lintas as the new President of the AAG, with Mr Joel Nettey as Vice President and Mr Teete Owusu-Nortey as the Treasurer.
Other members of the Executive Council are Mr Emmanuel Addo, Mr Orlando Baeta, Mr Nash Fenuku, Mr Tim Acquah-Hayford, Ms Mansah Amoah-Awuah, Mr Noble Asare, Mr Matin Osei, Mr Torgbor Mensah, Mr Reginald D. Laryea, Mr Sil Kuwornu, Mr Gilbert Hagan and Mr Alex Boateng.
Mrs Duah, in her acceptance speech, called on members of the association to be committed to the country's development, especially with the emergence of small and medium-scale enterprises (SMEs) which required professional advertising services.
According to her, as the association sought to strengthen its relationship with its stakeholders, there was the need for them to work with a united voice and champion a common cause.
She stated that the global financial crisis had resulted in drastic budget cuts and advertising clientele’s inability to prioritise promotional activities.
These challenges, she noted, had affected the advertising industry which was currently saddled with a myriad of problems, such as difficulty in payment to suppliers and prospect of growth, as well as the attitude of non-AAG members who compromised on quality and laid-down regulations.
She commended the past executives of the association for their exemplary leadership which held aloft the tenets of the industry.
Mrs Duah assured the members of the preparedness of the newly elected executives to tap the rich experience of the outgoing executives to champion the cause of the association.
Twenty-five members of the association were also admitted into various categories.
The association is also working with the Food and Drugs Board (FDB) to ensure that stakeholders in the advertising industry comply with laws on drugs.
The President of the AAG, Mr Reginald D. Laryea, disclosed this at this year’s annual general meeting of the association in Accra on Thursday.
He said there was the need to ensure that the association's voice was reflected in decisions taken by local authorities because presently, outdoor advertising faced a lot of challenges in the country due to some local government authorities’ lack of consistency in policy direction.
He noted that the outdoor sector alone contributed more than GH¢976,000 to the Accra Metropolitan Assembly (AMA) and the Tema Metropolitan Assembly (TMA) as of October, 2009.
He urged the assemblies to see the outdoor advertisers as useful stakeholders and collaborators in the advertising industry who paid taxes, created employment and contributed to the general development and beautification of the cities, rather than regarding the industry as one to be exploited.
The occasion also saw the election of Mrs Norkor Duah of Lowe Lintas as the new President of the AAG, with Mr Joel Nettey as Vice President and Mr Teete Owusu-Nortey as the Treasurer.
Other members of the Executive Council are Mr Emmanuel Addo, Mr Orlando Baeta, Mr Nash Fenuku, Mr Tim Acquah-Hayford, Ms Mansah Amoah-Awuah, Mr Noble Asare, Mr Matin Osei, Mr Torgbor Mensah, Mr Reginald D. Laryea, Mr Sil Kuwornu, Mr Gilbert Hagan and Mr Alex Boateng.
Mrs Duah, in her acceptance speech, called on members of the association to be committed to the country's development, especially with the emergence of small and medium-scale enterprises (SMEs) which required professional advertising services.
According to her, as the association sought to strengthen its relationship with its stakeholders, there was the need for them to work with a united voice and champion a common cause.
She stated that the global financial crisis had resulted in drastic budget cuts and advertising clientele’s inability to prioritise promotional activities.
These challenges, she noted, had affected the advertising industry which was currently saddled with a myriad of problems, such as difficulty in payment to suppliers and prospect of growth, as well as the attitude of non-AAG members who compromised on quality and laid-down regulations.
She commended the past executives of the association for their exemplary leadership which held aloft the tenets of the industry.
Mrs Duah assured the members of the preparedness of the newly elected executives to tap the rich experience of the outgoing executives to champion the cause of the association.
Twenty-five members of the association were also admitted into various categories.
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