Toyota Launches new Vehicle (pg 57)

Toyota Ghana Company Limited, the exclusive distributor for Toyota vehicles in the country, last Friday launched the New Toyota Land Cruiser Prado in Accra with a pledge to promote customer safety.

The new Land Cruiser Prado boasts features like Bluetooth compatibility, steering wheel control -mounted switches, USB/i-pod connection and the inclusion of a cool box within the centre console.

Unlike previous models, the new vehicle offers a choice of 2.7- litre and 4- litre petrol engines alongside 3- litre diesel and turbo diesel engines.
Launching the car, the Minister of Trade and Industry, Ms Hannah Tetteh said Toyota has contributed in diverse ways to the development of the country, “notable among its contributions is the promotion of road safety campaigns.”

This, she indicated included the mounting of road safety memorials on the Kasoa-Winneba-Apam and the Takoradi-Tarkwa roads.

She said Toyota’s market share in Ghana was not only a remarkable achievement but a clear manifestation of the company’s quality and reliable products.

She urged the company and its parent company in Japan to take advantage of the investment climate prevailing in the country to “expand its investment in the country by either setting up an automobile assembly plant in Ghana or diversify into other sectors of the economy.”

She said it was heart-warming that the country had received assurances that the company would take prompt action if investigations being carried out reveal any defect in the models of the vehicle sold in Ghana.

The Chief Executive Officer of Toyota Company Ghana Limited, Mr. Masato Kimata The Toyota Land Cruiser Prado has a pedigree that was fundamental to Toyota’s reputation of quality, durability and reliability while the Prado’s success can be attributed to its impressive off-road performance, inherent in its Land Cruiser DNA.

“With this new Prado, both off-road and on-road performance has been greatly improved. Its development concept is the combination of “off-road” and “everyday comfort” into one package. It means the design and style are suited to both the city and the hard terrain usage.” He stated.

He said the vehicle is a vehicle of genuine capabilities and appeal and easy to drive and assured the drivers and passengers of drive comfort.

On the recall currently taking place in other parts of the world on the order of Toyota Motor Corporation, he apologised for the uneasy feelings it had created among customers saying, “Toyota has an unwavering commitment to the quality of its products and services, and as such a commitment has been built on the spirit of Customer First Philosophy.”

“We, Toyota Ghana, also inherited the spirit of Customer first and are fully responsible for the vehicles sold by us. If we receive any concern about safety issue or any defects from our customers, we will directly communicate with Toyota Motor Corporation and take the necessary actions as quickly as possible. This is our duty and obligation as authorised distributors of TMC in Ghana.” He stated.

Mr Kimata said the company listens to its customers and its feedback from them was linked to the company’s continuos improvement activities adding that “this recall will strengthen Toyota, even more, and our customers will be satisfied with the ultimate quality.

Toyota recently announced the recall of vehicles in the European American, and Chinese markets over concerns about accelerator pedals malfunctioning. The recall is expected to affect the about 1.1 million Toyota models in the United States of America alone.


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