Zain relaunches ‘live your dream too’ campaign, (Monday March 15, 2010, pg 55)

ZAIN Ghana has re-launched its 'Live Your Dream Too Campaign' to reward its customers for their contributions towards the company's

As part of the campaign, customers could win up to GH¢ 75,000 every week.
Users of both the company's fixed and mobile lines qualify to participate and win the prizes.

The Live Your Dream Campaign, which was first introduced last year, saw the ultimate winner walking away with GH¢ 75,000, with thousand other Zain customers winning more than GH¢ 150,000 in cash prizes.

Re-launching the campaign, the Marketing Manager for Consumer andPayphone, Mr Tara Squire, said Zain had brought the promotion to its customers as a move to give back and make life more meaningful to them.

He said th is year, 100 winners would be drawn each week with 97 winning Zain products while the top three winners would be rewarded with cash.

He noted that the first prize winner of each draw would be given the chance to play the Live Your Dream game, in the comfort of their own
homes or offices, stating that GH¢ 75,000 would be up for grabs with
the second and third prize winners receiving GH¢ 5,000 each.

Mr Squire said to play the game, a board with 15 numbers and various
cash prizes written behind each number would be placed before each

"The player will be asked to pick three numbers and will be awarded
the amount behind each of those numbers," he stated.

Mr Squire said the draw required that customers topped up with GH¢2 as
an entry in 24 hours, adding that the use of every 50Gp also qualified
as an entry.

The day of the draw, he noted, would be one week from midnight on
Sunday to midnight on Sunday of the following week.

Mr Squire added that only entries generated in the specific week would
be entered into that week's draw.

He said Zain numbers drawn on the day of the draw would be mentioned
immediately the individual numbers were drawn and the winners

" A number which cannot be reached will be deemed disqualified and
another will be drawn from the same prize," he said.

The Corporate Communications and External Affairs Manager, Ms Carmen
Bruce Annan, advised customers to live their dream through the

She said everyone stood the chance of changing their lives by making
their dreams come true.


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