Honda unveils new Accord

Thirty-seven years after it came to the limelight, it is showing no sign of losing its spot as a competitor’s nightmare or an owner’s delight.

Call it sleek, rugged and muscled and your description will be apt, but beyond the masculine features, the all-new Honda Accord is about three things--safety, fuel economy and advance technology.

When the Honda Place, distributors of the vehicle, launched the ninth generation of the Accord last Friday, it was obvious that Honda’s stingy attitude towards  engine fuel consumption was a unique selling point as Mr Jaideep Puthran, the Brand Manager of the company, could not resist mentioning it over and over again.

“Over the years, Honda’s recognised attributes are of an innovator, a dynamic, and a creative brand and it continues to excite us with new designs, models, and features. Our brand does this while making our cars safer, more environmentally responsible and, most importantly more affordable,” he said.

The Accord’s heart is powered by a 2.4 litre direct-injection, four cylinder engine, coupled with a continously variable automatic transmission.

The all-new Accord is, without doubt, the complete “no compromise” package and has already been awarded for its safety, quality, reliability, features and value in the United States, as well as Canada.

Every aspect of this car is sophisticated, refined and technologically advanced. The roll call of technology includes forward collision warning, lane departure warning systems, adaptive cruise control, multi-angle camera system, pandora audio streaming and a new technology that has been added to the superior line features in Honda Accord--SMS text capability.

That is not all, the all new Accord offers highly advanced and integrated braking functions.

Those features, Mr Puthran said, had become necessary because “we all know that the sophisticated, advanced safety technology is an important part of the dynamic driving properties of the all-new Honda Accord. A number of features interact to provide the shortest possible stopping in all scenarios.”

Despite the 2013 Accord being smaller than the 2012 model, auto critics love the increased cabin space Honda created. The agreement is  that seat comfort is superb and even tall adults have ample leg and head room in the back.

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