180 entries received for Gong Gong awards (20 October 2014)

The Advertising Association of Ghana (AAG) has received 180 entries for this year’s Gong Gong awards, which celebrates advertising excellence in Ghana.

Scheduled for December 5, 2014, this year’s event, the eighth since its inception, received entries from July 23 to August 22 and covers works from 2008 to 2012 in one category and only 2013 adverts in another category.

The awards, which has been on hold for some years now, bounces back after a four- year break.

According to a breakdown of the entries received by the awards committee, television leads the pack with 78, followed by radio, 48; print/press,35; outdoor, 28; activations, 1; and digital, 4.

This year’s awards would be held on the theme; “Creating Advertising: Catalyst for Economic Growth.”

The awards to be contested for are in categories including alcoholic and non-alcoholic beverages, food and confectionery, corporate services, insurance and financial services, textile and fashion/accessories, health and personal care.

The rest are telecommunications, transport, aviation, hospitality, household and industrial appliances, sports and estate development.

For the first time, non-AAG members have been given the opportunity to file entries for their creative works.

AAG’s Executive Director, Mr Francis Dadzie, told the Daily Graphic that  the rebirth of the awards had received a wide industry response.

 According to him, the event will be an evening in December to remember, as it would blend entertainment and the sharing of experiences by patrons.

The Awards night will be preceded by an Advertising Week where there will be weeklong activities including family fun games, seminars, workshops and lectures.

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